Oct. 1, 2021
FOR IMMEDIATE RELEASE
New Chamber of Commerce ‘Think Local’ campaign supports local economic recovery in Lanark County
The Carleton Place & District Chamber of Commerce, in partnership with the Smiths Falls & District Chamber of Commerce and the Perth & District Chamber of Commerce, is pleased to announce the upcoming launch of a brand new ‘Think Local’ campaign in Lanark County.
Think Local is a community building resource bringing together the nine communities within Lanark County: Mississippi Mills, Carleton Place, Beckwith, Perth, Smiths Falls, Montague, Drummond North Elmsley, Tay Valley, and Lanark Highlands.
The Think Local project is made possible thanks to the support of the Ontario Chamber of Commerce and is a partnership project involving the three Lanark County chambers of commerce. “We are very excited to launch this campaign in Lanark County and support our local businesses who have been working so hard over the past year and a half,” said Jackie Kavanagh, General Manager of the Carleton Place & District Chamber of Commerce. “It’s been a long and challenging time for small business in our region and we’re pleased to be able to bring together our chamber membership community and unite for a stronger voice in Lanark County.”
The Think Local project will feature a county-wide marketing campaign that will encourage and support shopping local for goods and services as an impetus to stimulate the economic recovery in Lanark County. A multi-layered marketing approach will ensure this messaging is kept front of mind for the public now and leading up to and beyond the holiday shopping season. The campaign is set to run until January 31, 2022.
“The timing for this launch couldn’t be better. October is Small Business Month in Ontario, and this is our way of showing our support to the business community and working behind the scenes to support the economic recovery of our region,” said Kavanagh. Purchasing goods and services locally has a direct impact on the prosperity of a region. Research has shown that for every $100 spent at a local business, approximately $68 is funnelled back into the local economy, supporting local non-profits and community groups, and maintaining business diversity.
“Thinking locally before making purchases or contracting for services ensures the Lanark County community stays strong both in good times and in challenging times,” said Kavanagh. “By encouraging residents to keep funds in the area, the project will contribute to a thriving and diverse community that will be here for years to come.”
Please keep a watch on social media for more information in the comings weeks as the Think Local Lanark campaign launches across Lanark County. To stay informed please visit www.thinklocallanark.com
For more information:
Carleton Place & District Chamber of Commerce
170 Bridge St.
Carleton Place, ON